First Animation Art
First Quality Art from the Animated Film
2036 Fifth Avenue SE  
Cedar Rapids, Iowa 52403

Phone 319-862-1169
319-363-6136
Toll Free 1-888-921-1001

Celebrating
our 34th year in
Cedar Rapids, Iowa!
A picture of her hangs in our main office and some of her memorable sayings are etched in our
minds.....

"You weren't going to throw away this paper clip were you? They cost me half a cent a piece!"

"Hmmmmmm"

"Come into my office... close the door... sit down!"

We remember her with humor and love.
A Tribute to Edith Rudman 1942-2004

Edith Rudman, founder and creative force behind Gallery Lainzberg, was a tough task
master and wonderful mentor.

She both terrified her employees and inspired them. We will miss her very much.

She passed away May 25, 2004 after a courageous battle with cancer.

Edith taught us to love animation art, to appreciate our collectors and to work hard! It
was her focus and discipline that were our inspiration in creating First Animation Art.
Remembering Gallery Lainzberg.
by John Cairns and Wanda Lunn

I. Creation and Evolution - the Rudman Legacy

Edith and Burt Rudman were a young married  American couple teaching school in Tehran,
Iran in the early 1970's. When they decided to return to their home in Cedar Rapids, Iowa in
1975, they were offered a collection of animation art from a fellow teacher in Iran. He
offered the art that was stored in Los Angeles and struck a deal for the Rudmans to sell it
and split the proceeds.  The Rudmans discovered a wonderful group of original animation
cels and decided to place an ad in some collectible magazines to see if there was an interest.
They were shocked by the large number of responses to their advertisements and then
discovered an avid audience for animation art.

Brazenly calling on the major animation studios, they found out that there was no organized
way that cels and animation related art was being sold to collectors. Other than a few things
sold at the Disneyland Art Corner store, the art was generally not being shown to the public
for sale.

So they devised a plan to open an animation art business back in Iowa using their new studio
contacts and their now growing list of collectors. Gallery Lainzberg opened its door in a small
suite on the 4th floor of the Guaranty Bank Building in downtown Cedar Rapids in the fall of
1975. They named the gallery after their son's dog, Jimmy Lainzberg... an odd name that
would eventually become the nation's most impressive showcase of animation art.

Opening night the gallery was ready with champagne and Burt and Edith dressed up and
ready to greet their guests. That night they realized that Cedar Rapids, Iowa was not a big
arts community at the time. No one came! But they learned a powerful lesson about their art
and their audience. If buyers wouldn't walk in the door, they would go to the buyers.

Gallery Lainzberg was on the move! The staff originally offered the art through a series of
traveling shows at shopping malls in Iowa, Nebraska, and Illinois. Again the Rudmans
learned and grew from their experiences. They discovered that mall shows were not a good
venue because it was so difficult to keep track of the art in the crowded shopping centers. A
few cels were stolen and damaged, so a new plan was devised.

For the next 8 years their sales staff offered animation cels at college exhibitions in
conjunction with animation lectures from coast to coast. Wanda Lunn, (co-owner of First
Animation Art) was hired by Edith Rudman in August of 1981.Wanda Lunn was one of
those hired to arrange these shows. Her techniques and enthusiasm boosted sales and refined
the shows to their most successful form.

Original Production cels were matted and arranged in folders for college sales from coast to
coast. Original cels from Chuck Jones, Friz Freleng, Flescher Studios and Disney were
among the first groups offered. Production cels from Disney cost as little as $85.00 from
films such as "Robin Hood", "The Aristocats" and "Bed Knobs and Broomsticks." Signed
hand painted cels from Chuck Jones classic films, "A Cricket in Times Square", "The White
Seal", "Rikki Tikki Tavi" and "Mowgli's Brothers"  started at $95.00 for superb images.

Their national college sales also fostered an interest in the cult classic films of Sally
Cruikshank, "Heavy Metal," Ralph Bakshi's "Lord of the Rings", "Coonskin", "American
Pop" and such television shows as "Planet of the Apes."

Adults visiting the college shows expressed an interest in classic Disney films and older
animation art. Edith began her life long search for classic cels and pre production art for
serious collectors.

After a visit to Friz Freleng  and Los Angeles in 1977, Gallery Lainzberg began offering
original art from the DePatie Freleng archive including the "Pink Panther," "The Ant and the
Aardvark," Jabber Jaws and Hoot Kloot.

As their college shows created demand, Gallery Lainzberg published its first catalog in black
and white in 1977. Featured on the cover was the Chuck Jones cat from "A Cricket In
Times Square." The catalog was a huge hit and the animation art catalog was born!

Collectors clamored for these unique paintings. The Rudmans discovered that the studios
had routinely thrown away artwork through the years and that there were no cels from such
classic films as Chuck Jones' "What's Opera, Doc?", "The Rabbit Of Seville" and many
other Warner Brothers  favorites. Edith approached Chuck Jones in 1980 with the idea of
recreating some of his most famous characters and films in hand painted art.... and the first
Warner Brothers Limited Edition cels were created.

Edith had a close working relationship with the major studios and was especially fond of Friz
Freleng and Chuck Jones and the staff at Linda Jones Enterprises.

By 1980 only the Circle Gallery chain was the offering animation art in addition to Gallery
Lainzberg. Their animation offerings were limited to Disney Limited Edition cels and later
the Warner Brother art of Chuck Jones and Friz Freleng.

Gallery Lainzberg published its first color catalog in the fall 1981 showcasing Disney and
Warner Brothers Loony Tunes art for the first time. Again, the Rudmans learned that their
catalog was only the tip of the iceberg for collector's appetites. When Wanda Lunn returned
from her traveling shows in the spring of 1982, she began compiling wish lists for her
collectors. Now the hunt was on and the legacy of personal searching was born.

Gallery Lainzberg's personal search service outgrew the college sales and the Rudmans again
refined their business by focusing on catalog sales and telephone contacts with collectors.
Their last traveling shows were in the fall of 1983.

Over the next several years the Gallery Lainzberg catalog grew in size and complexity. Burt
Rudman photographed all the art and wrote all the text for these catalogs. His photography
experience and fine writing made these catalogs exciting and anxiously awaited by animation
enthusiasts.

In the fall of 1985, Gallery Lainzberg expanded in space and employees when it moved to
the second floor suite in the Guaranty Bank Building. It would be the home of the gallery for
the next 15 years.

John Cairns was hired in November of 1985 as the first phone sales representative and was
mentored by  Wanda Lunn. He enthusiastically jumped into the world of animation art and
within a few years became the gallery's top sales associate.

1985 through 1990 saw an explosion in sales and catalogs. Gallery Lainzberg expanded their
scope of animation art being offered. New art added in these years included art by, Walter
Lantz , Myron Waldman, Don Bluth, Jay Ward, Disney Television Productions and more.

Notable employees included the sales representatives, Wanda Lunn, John Cairns, Arlene
Shea, Shawn Reese, Janet Melody, Marsha Hinrichs, and Charisse Mason during these
dynamic years. The support staff included Ninette Farrier, Linda Thompson, Peg Wacha,
Judy Fitzpatrick, Jo Ann Collins, Nancy Jones, Charlotte Whalen and many more.

In 1989 alone, Gallery Lainzberg was featured in 11 national publications, including Forbes,
USA Today, and the Washington Post. In March of 1990, Edith and Burt Rudman joined
Friz Freleng, Steve Schneider, and other animation luminaries in Kansas City to mark the
opening of the Warner Brothers Animation Art Exhibit at the Kansas City Art Museum.

After 15 years of innovation and growth, the Rudmans sold Gallery Lainzberg in the fall of
1990. Their vision and hard work made animation art the popular art form that is still is
today. Their sucess with Gallery Lainzberg was instrumental in the creation of many imitator
animation galleries, but they were the original and the best. They retired to Florida in 1991.

End of Chapter One.
Burt Rudman
Glenna Gammon
Kris Cleveland
Edith Rudman
Wanda Lunn
Kris Cleveland
Judy Fitzpatrick
John Cairns
Burt Rudman
Edith Rudman and Friz Freleng
1989
1990
1988
1988 Gallery Lainzberg Staff - Front Row - Burt Rudman, Edith Rudman, Middle Row - Ninette June, Charisse
Mason, Linda Thompson, Arlene Shea, Kris Cleveland. Back Row. Nancy Jones, John Cairns, Wanda Lunn, Judy
Fitzpatrick, Jo Ann Collins.
1989 Gallery Lainzberg Staff - Front Row - Dennis Edmunds, Burt Rudman, Edith
Rudman, Ninette June. Second Row - Linda Thompsons, Nancy Jones, Michele Howe,  
Charisse Mason, Janet Shelton, Kris Cleveland, Judy Fitzpatrick. Back Row - Wanda Lunn,
Marsha Hinrichs, John Cairns, Shawn Reese, Peg Wacha.  
II.  The "Out of Towners"
(under construction)

The partnership of Ron and Linda Rich and Kathy and Larry Speh 1990
Bugs On Broadway. Traveling Show Problems 1991
The creation of the Peanuts Art Program 1992
The departure of the Spehs 1993

Ron Rich's sole management - Change in philosophy 1993 -1998
The Fern Gully Nightmare - 1992
The Ariana Richards Fiasco - 1993
Lost in the Dark - The non animation art of Gallery Lainzberg
The Unauthorized Peanuts art published by RRI and Gallery Lainzberg
The law suits of Gallery Lainzberg 1990 -1997
The departure of the experienced sales staff 1995-1996
The partnership with Harold Becker 1993 - 1998

The departure of Ron Rich 1998
The collapse of Gallery Lainzberg 1998-2002

MGM editions 1991
Disney TV cels Pooh 1991
Peanuts Melendez LTD 1994
Fern Gully 1992
Jerry Garcia
Ariana Richards
James Theodore
Ron Lee Sculptures 1992
Michael Sporn - Jazz time, The Dancing Frog, The Nightingale, The Red Shoes,
The Little Match girl, The Marzipan Pig.
Bill Plymton - color pencil cels "25 ways to quit smoking" ,"How to kiss",
"Plymptoons."
Nickelodeon 1993 - Ren and Stimpy, Doug, Rug rats
Simpsons 1993
Joanna Priestly - "The Rubber Stamp Film" 1994
The Beatles Yellow Sub 1994
Golden Films - B&B Mermaid
Doonesbury,
Mike Peters - Mother Goose and Grimm
Gallery
Lainzberg